Social Media Marketing Strategies To Improve Your Efforts

We all know about Social Media that either makes you a hero or a devil of someone’s life in just a few seconds. It is not only used for the personal communication but also has countless benefits to offer for the growth of your business. Their platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Tumblr and many more are popular for their own reasons, therefore you have to be very attentive while working on them. For this, you just need full proof Social Media Marketing Strategies that accelerate your efforts and give refreshing results. So, take a look at some strategies you can try to improve your efforts in the upcoming year 2017. Create A Plan And Stick To It: If you want to get results from your strategies so the first and foremost thing you need to do is create a plan and stick to it. This is because a plan is a must to execute otherwise things get unorganized and you will never get the results what you actually look for. For this, you don’t need to climb the mountain, just think what your customers want, explore the new opportunities and plan accordingly.

Don’t Get Confused Between It’s Different Channels: Another important thing you need to do is to treat every social media channel as a separate entity and don’t mix match them with each other. This is because every channel has its own features and way of working. Likewise, Facebook is for people you used to know, LinkedIn is for you already know, Twitter is for you want to know and many more to define. The list of its different platform and their hidden objective is limitless and can help you to achieve new heights in your business.

Stay Active: The key to your success depends upon your engagement with your customers. It lets you connect with your target audience and give you the outcomes only if you stay active and update them timely. Your regular post gives your visitors a reason to follow you and stay tuned for you. Always keep in mind creating an account and leave it for months and then suddenly come and post will never give you the results, it only works if you constantly update it. Track And Talk: Last but not the least way to improve your Social Media Marketing Strategies in 2017 is by tracking the record of your customer, their taste, and preference and their feedback. You can even talk with them about all such topics, this may help you to improve yourself and make your customer feel that they actually value for your business.

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How Do I Discover My Purpose? Start By Asking Yourself These 3 Questions

One of the biggest questions I hear is, “What is my purpose?”

In reality, there are only two people who can really tell you what your purpose is you and God.

What is purpose?

Your purpose is the plan God has for you, the reason why He has created to live on this earth.

He can tell you because He created you and He made a specific purpose just for you. As you seek to know God more, and learn His plan for your life, you can discover this purpose. Contrary to what many people believe, you are not here just to take up space, meander around, watch reality TV, be miserable, or even eat chocolate.

God has so much more for you. He wants you to love your life by discovering your purpose and walking it out on consistent basis.

God also wants you to connect with Him and join Him where He is already working.

This requires you to be able to:
• Have a relationship with Him through faith in Jesus Christ
• Experience an intimate relationship with Him
• Learn to hear His voice

If you want to fulfill your purpose for 2017, I encourage you to take a quick mental inventory of what you have. Then 3 questions to ask yourself include:
• What 5 things do I want to change about myself in this year? This could include your job, a relationship, a personal goal, certain habits, etc.
• What people/things do I need to get rid of so I can pursue my purpose?
• What negative mindsets do I need to get rid of? If you are honest with yourself, you can experience areas of growth so you can pursue your purpose.

I would also recommend you find an accountability partner or hire a life purpose coach to help you to see where you are and how you can get closer to pursuing your purpose.

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Whither the World’s Fair?

The moniker “Expo 2017” is currently being bandied about in North America. In the US, various optimists, often plain vanilla citizens like you and me, have launched web sites and forums promoting a return of the world’s fair–or Expo 2017 in this case–to America. In Canada, at least four cites and/or organizations have recently promoted the idea of an “expo”, with one of the first efforts publicly unveiled in Montreal in 2007.

In America, the idea of a world’s fair–an officially sanctioned one, that is, will conceivably remain a distant dream until Washington comes to its diplomatic senses and rejoins the Bureau of International Expositions, or BIE–the governing body in Paris which awards world’s fairs in much the same fashion as the IOC decides who gets to hold the next Olympic Games. Just like the Olympics, an aspiring world’s fair applicant is required to invest a considerable amount of energy and expense putting together a bid, and, of course, impressing the appropriate officials. Unless, perhaps, you’re the city of New York which, after a clash with French dignitaries, decided to hold its 1964/1965 World’s Fair without BIE approval. At the time, superpower America had enough clout that many of the nations who were subsequently prohibited by the BIE from participating decided to show up anyway, posing as trade and tourist organizations.

Right after New York, and only a skip across the border, the city of Montreal staged what is often considered to be the most successful (and BIE approved) world’s fair of all time. Set on a sprawling venue of two man-made islands and a peninsula in the middle of the Saint Lawrence River, Expo 67 introduced a number of technological and cultural “firsts”–including the now ubiquitous moniker “expo” itself.

There are “expos” for everything now, from computers to kitty litter, while the mighty world’s fair that spawned these cheap imitations hasn’t been seen in North America for decades. Even if a city here managed to secure an official bid for “Expo 2017” it would be for a much smaller affair, a “recognized” expo limited by the BIE to 25 hectares exhibition area. That’s because there have always been two types of world’s fairs, a very large one (a “universal expo”) and, in-between, a smaller one (a “special expo”)–both of which are now, respectively, called “registered” and “recognized” fairs. In 2017, unfortunately, only the smaller recognized expo is allowed.

Nevertheless, I would argue that the world’s fair not only needs a major boost in North America, but that North America desperately needs another world’s fair. No other event has the collective potential to attract a huge audience to the latest cultural and scientific endeavours humankind has to offer. With our planet in the precarious state we have put it in, and North America no longer as influential and respected as it used to be, a world’s fair, properly staged and presented with the latest social and environmental initiatives, could be the political and technological beacon of hope this continent is yearning for. Of course, that might mean that Expo 2017 would need to encompass a great deal more than 25 hectares exhibition area and would need to address a lot more than the narrowly restricted theme (the fair’s purpose) officially allowed by the BIE for a smaller “recognized” expo. This could be done, with a little creative thinking (and without resorting to New York’s 1964 strategy), but that’s for another article to address.

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Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer TrendsConsumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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National League Teams Already Have DH, So Why Wait?

After nearly fifty years, the experiment will finally be recognized as a success. Baseball Commissioner Rob Manfred has hinted that the designated hitter, which the New York Times once called a “gimmick,” will be used in the National League.

It was in 1973 that teams in the Junior Circuit elected to have another player hit for the pitcher, a concept that most considered a short term effort to increase offense. History was made that spring when Ron Bloomberg stepped to the plate for the Yankees to become the first DH ever.

The DH quickly became a valuable tool for American League clubs, who went on to win five of the next seven World Series. Although the DH was not used during the Fall Classic, one must admit that it certainly proved advantageous in several respects during the season.

Because they did not have to bat, the American League pitchers were better rested with fewer bumps and bruises than their National League counterparts. The A.L. managers had happier players, since each team had nine starters and thus increased playing time for everybody.

Now that the Commissioner has broached the idea of the DH across the board, players on the National League teams can look forward to similar happiness. Manfred declared that the DH in the National League could come as early as the 2017 season. bolder move would be to institute the DH this year, an idea which would intensify the season as well as increase what has been an embarrassing lack of offense over the past half decade. This would be particularly welcome now, since almost half of the teams in the N.L. find themselves in complete rebuilding mode.

Not only would using the DH help these clubs compete, but it would also increase fan interest during the rebuild. Most clubs already have players who fit the DH mold perfectly, and here is the list of those sluggers.

Braves: Nick Swisher

The veteran has been a clutch hitter with decent power and pop throughout his career, but he currently has no spot in Atlanta’s regular lineup.

Brewers: Jonathan Lucroy and Chris Carter

Having Lucroy in the lineup without having to catch every day would certainly increase his production and career. He has already had experience at first, so he could occasionally allow Carter to get a defensive rest without losing his turn in the order.

Cardinals: Matt Adams

Adams would be the perfect DH, especially against right handers. A bonus for St. Louis would be using Yadier Molina as the DH against lefties, thereby preserving his health for a postseason run.

Cubs: Kyle Schwarber and Jorge Soler

Schwarber’s struggles in left were apparent in the playoffs last year, as he had been catcher for most of his career. With the DH in play, he could still catch on occasion and allow Soler to rest defensively.

Diamondbacks: Yasmany Tomas

The International free agent still has no true defensive home after an entire year in Arizona. He would be the perfect fit as DH, almost the Big Papi of the N.L.

Dodgers: Andre Ethier

Instead of trying to trade Ethier, as they have done for the past few winters, Los Angeles could have his quality bat in the lineup every day.

Giants: Buster Posey and Brandon Belt

The former Most Valuable Player and star catcher has already suffered several significant injuries behind the plate, so he has been used occasionally at first. Providing San Francisco with the option of the DH would help Posey’s production and lengthen his career, while allowing Belt more opportunities to spell the outfielders.

Marlins: Ichiro Suzuki

Another former M.V.P., Suzuki is still one of the most exciting players around. Seeing him bat every day would be a good reason for Miami fans to start coming to games. Mets: Wilmer Flores

Currently the fan favorite has no regular position, and he has enough power to warrant a role as the club’s DH.

Nationals: Clint Robinson

He is too good of a hitter to be a backup outfielder/first baseman, so Washington could really benefit from the implementation of the DH.

Padres: John Jay

He was acquired over the winter to be a backup outfielder, but a DH role could allow Jay to be a good veteran presence as San Diego undergoes a rebuilding year.

Phillies: Darrin Ruff

There is already controversy about Ruf taking playing time away from veteran All-Star Ryan Howard, a problem which the N.L. DH would immediately quell.

Pirates: Michael Morse

Had the DH come last year, the Pirates would probably have kept Pedro Alvarez. Nevertheless, Morse could fill a similar role in 2016.

Reds: Devan Mesoraco

Any doubt whether the catcher can fully recover from surgery to be an effective backstop, a situation that would leave Cincinnati without the All-Star’s valuable bat.

Rockies: Mark Reynolds

Reynolds, even though listed as a corner infielder, has always been the N.L.’s version of a DH. An edict from Manfred would simply make it official.

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